MKTG 348 SEO vs. SEM

In marketing today lots of resources are being spent on search engines. The first example of this is SEO or search engine optimization. This is using search engines to increase the visitors to your page without paying for ads. However this does have costs to companies because someone is taking the time and using the resources to optomise search results.
The other way organizations are using resources on search engines is through SEM. Search engine marketing is using services to look at optimization. This gives you a cost per click number because you can see the return on your investment by how many visitors came through the sponsored channel.  This process includes SEO but adds the monetary figure per page view. This idea of investing in search engines is very prominent in digital marketing today and will be a big factor in the future.

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