MKTG 348 Week 6 Artificial Intelligence And Ethics

In this blog post I wanted to go a little off track and talk about something that came up in my Entrepreneurship class here at Benedictine that has to do with artificial intelligence. In class we were discussing a new way of getting from one place to another in a self driving electric car and if that was something we could see happening in the future. At first thought yes that seems like a great idea having shared cars that would take you where you wanted to go without the stress of driving but after a few minutes of thinking, a barrier I saw being very prominent is the cars artificial intelligence and its use of ethical behavior.

I though of a possible situation where this self driving car had calculated it was going to be involved in an accident. The car would be able to calculate how much damage the car and passenger would take on and the possibility of the other car/driver being injured as well. With this in mind lets say one car holds a CEO of a major corporation and the other a mother and a child. The ethical question here is whos life is more valuable, is it the wealthy businessman or the woman and child in the other car? This is what we have to define when putting these self driving cars on the road.