Brad Riva Analytics

The article we reviewed on LinkedIn today was about how artificial intelligence will effect on jobs in the business field. The article goes into talking about accounting/finance, analytics/marketing, entrepreneurship and HR management. However the part about Business Analytics and marketing is more focused on me so I chose to read that section carefully. Luckily the short term and long term for analytics jobs looks good with the introduction to AI. The skills needed to stay up with AI in this field are being able to think critical thinking with data analysis, SQL, and business intelligence. I feel as though after finishing my degree from this university I am able to successfully complete 2 of the 3 main fields. However SQL was not offered at the time of my class registration so I will have to research the topic on my own. The curriculum says that using Microsoft access satisfies this requirement but in my opinion if its so important we should be focusing on this as a core class.

Today in class I read an introduction to a book called Surfing The Tsunami. This introduction is mainly focused around the idea of artificial intelligence depleting job sectors over the next 20+ years. What this article suggests is that the major artificial intelligence companies like google have started a snowball effect picking up more and more intelligence as time passes. By the time the next decade starts I believe most of our factories will be fully automated. This opens up the fields of engineering and computer science but eliminating blue collar factory jobs. The article does suggest three things to do to make sure AI doesn't take away your employment. First is you need to Adapt. You need to look ahead and adapt yourself to the changing workforce. you also need to Adopt AI platforms and become managers of AI. You also need to Adept to AI by getting involved in the development of new technology.  

Chapter 9 in What color Is Your Parachute is titled you get to choose where you work. This means that after you do the flower exercise  you are finally ready to move on in the job selection process. the chapter gives 5 steps that job hunters have found helpful in this process. The first being finding out what careers or work your flower points to. The next step is to try on some of those jobs before you decide which one to pursue. the third step is find out what kinds of organizations have the jobs from step 2. Then find names of particular places that interest you. The last step of the process is searching that place thoroughly before approaching them. If you complete these 5 steps in order you are choosing where you work. 

The 8th chapter in What Color Is Your Parachute is about the flower self inventory exercise. This exercise looks at the 7 sides of self. These include People, Workplace, Skills, Purpose, Knowledge, Salary and Geography. When looking into the pedal people it examine who your work best with. Workplace looks at what kind of workplace makes you the most happy and productive. Skills evaluates your ability to work in this field of employment. Another pedal is purpose. This is your mission statement of yourself. Knowledge is the fifth pedal and it describes your past experiences and thoughts. The 6th pedal is about salary. this is knowing what you need to earn or want to earn at whatever job you find. The last pedal is geography. This is simply where do you want to be? What location do you feel makes you the happiest and most productive. This is the basics of the flower inventory process.

Chapters 7 and 8 in What Color Is Your Parachute is about self inventory. In this chapter they look at taking an evaluation of self to help in the interviewing process. The first thing to do to take inventory is list strengths, weaknesses and characteristics of yourself. This will help you in the interviewing process so you are not startled on questions about related to yourself. The next step in understanding yourself is to understand the job you are applying for. Once you understand what characteristics the organization is looking for compare that to the list you created and pick the ones that are comparable to the job. Now think of examples that lets employers understand why you are that characteristic.

Twitter analytics is really interesting because it looks at you as a tweeter and examines what you do on this social media platform. What I like to look at on Twitters analytics is impressions and profile visits. From small experiments that I have done on my Twitter account include trying to increase my impressions per month. There is an emerging blog out on the east coast that is popular among the 20-30 year old male demographic and it is called Barstool Sports. Their mission statement states that they need to produce content, content, content. This means that they don't try and create long complex blogs, they hit the cool and interesting stories and spread it out over various social networks. I used the idea of producing quantity over quality and I noticed that my impressions, followers, and profile hits dramatically increased. So on your own start rifling off tweets one month and compare it to your last months data points. Content, content, content!

YouTube like many social networking sites has now introduced an analytics section to their service. The difference between YouTube and many other sites is that YouTube pays filmmakers for views on videos and subscribers. This makes the analytics section very pressing because they can use this data to make more money by expanding their viewership. The people that make the most money off YouTube are the vlogers and viral video creators. Vlogs are video blogs that are usual daily. This means filmmakers have the most subscribers and video views. The best part of YouTube is you can go viral by creating anything. Some of the things that I am personally subscribed to are the Googan Squad and DallMyD. Both of these vlogers are making lots of money based on their page views even though they are not your average vlogs. Googan Squad is a group of amateur fishing vlogers who came together to make cool fishing videos. DallMyD is a vlog about diving in local rivers and finding his "treasure....

What would you do if your job hunt is not working? Would you switch careers, stop looking, or push through and keep looking? The three most important rules to be successful when things are not going your way is to: 1) Never Give Up 2) Never Give Up 3) Never Give Up. This seems really repetitive but it's true you can not give up. Some things you can analyze to make you more successful are to start working smarter, try a different approach, know you are unique and market yourself that way. Also if you own the book look at page 101, there is a table listed that will help you analyze what you are looking for in employment. In conclusion NEVER GIVE UP!

Chapter 8 in Introduction To Google Analytics is called Exploring Google Analytics Certification. This is the last chapter in the book so this will be my last blog. This chapter is about what to do to prepare and after you pass the Google certification test. The first thing you should do is add it to your LinkedIn profile. Having this certification is great when you are exploring jobs on LinkedIn because it opens the doors to many different jobs. This chapter also talks about Google Analytics Academy. This is a training program to help you pass the certification exam. I hope yo enjoined my blogs about google analytics and if you desire more information on the book I will list the ISBN below. Thanks for viewing!   ISBN-10:   1484228286