MKTG 345 WCYP Chapter 2 Week 3

Google is your new resume is a easy way of saying that gaining a job in the past few years is different because of the technology of recruiters. Before the implementation of Google your only way to sell yourself to a possible employer was a sheet of paper (resume) and a list of contacts. Now with the search engine google people have a much easier time judging personality. Below is a list of ways to improve your look on google.

The first step is to remove anything not appealing to a possible employer. One example is to remove embarrassing pictures on your Facebook page from your college days where you and your buddies look like you are about to fall over. This does not look appealing to someone who wants to hire you to represent their company.

Another thing you can do is expand your Linked-in account. Use all the space provided to sell yourself including experiences on jobs and as many key words as possible to describe your skills. One major point from the book was to make sure you have pictures on your profiles, this has been known to give you 11 times more interactions on websites.

The market for selling yourself has left the resume, it is time you invest in your google image. Below is what employers could see if they googled my name right now.