MKTG 345 Week 7 Introduction to Google Analytics Chapter 6

The 6th Chapter in Introduction to Google Analytics is all about Google AdWords. This service is also a class at my university which I plan on taking in my next semester. AdWords is all about search engine advertisements. What it comes down to is paying to promote your website on google.
When a company uses AdWords they pay google to place their website as the top search for a key word. one example of this is when you type in car. When this is searched the top two sites are Carmax and Truecar. These companies will generally gain way more hits because they are at the top of the search page.

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