MKTG 348 Week 7 Search Results

This past weekend I went to a local McDonalds where it was very busy. I decided to attempt to use their new kiosk cashier which uses a touch screen to order instead of a cashier. When doing this I was asked to think about adding an additional item via a recommendation from the computer. This made me think would I be willing to try one of these products as well as my traditional breakfast sandwich? This recommendation process is just like when we use SEO to find relevant search results. If McDonalds wants to promote a product they can use their new virtual cashiers to do the work for them.
This new kiosk could change the fast food market if created and excepted by all. With a recent strike for McDonalds employees to make a minimum of $15 an hour this could substantially lower cost of production in an industry where cost is key. The analytical part makes it easy for customers to notice new products and pair them to their "Usual" order.
Image result for mcdonald's new register

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